With the introduction of a new Privacy Bill in Australia this spring, we have the opportunity to reflect on global privacy practices. By sharing the key principles learned from our international experiences, we aim to equip our customers with the knowledge needed to maintain both robust security and operational flexibility in this evolving regulatory landscape.

Principle 1, Data Minimization and Purpose Limitation

• Collect only essential data: Limit data collection to what is strictly necessary for advertising purposes.
• Define clear data retention policies: Establish specific data storage and deletion timeframes.
• Implement data minimisation practices: Regularly review and reduce data sets to remove unnecessary information.

Principle 2, Data Security and Privacy

• Robust security measures: Employ encryption, firewalls, intrusion detection systems, and access controls to protect data.
• Employee training: Educate staff on data protection best practices, including handling sensitive information.
• Regular security audits: Conduct assessments to identify vulnerabilities and implement necessary safeguards.
• Third-party vendor management: Implement strict vetting and oversight of data processors and partners.
• Incident response plan: Develop a comprehensive plan to address data breaches and minimise their impact.

Principle 3, Transparency and Consumer Consent

• Clear privacy policies: Provide comprehensive information about data collection, use, sharing, and individual rights.
• Obtain explicit consent: Ensure consumers understand and agree to data processing activities.
• Data subject rights: Implement procedures to handle data access, rectification, erasure, and portability requests.
• Privacy by design: Integrate data protection principles into product and service development.

Principle 4, Data Matching for Activation and Attribution

https://azira.com/privacy-policy/